Rooted in Plymouth's Rich Maritime Heritage
Every great fishing story begins with the right equipment, expert knowledge, and a deep respect for the sea. For over four decades, Marina Lure has been woven into the fabric of Plymouth's bustling waterfront, growing from a humble tackle shop into the comprehensive marine supply centre it is today.
From our founding days, deeply connected to Plymouth's storied fishing tradition, we've navigated the evolving needs of Devon's fishing and boating community. Key milestones mark our evolution, from pioneering early marine electronics offerings to championing sustainable fishing practices long before they were mainstream. Our vision for the future remains steadfast: to foster a thriving, sustainable maritime leisure industry while honouring Plymouth's historic role as England's premier naval and fishing port. Marina Lure combines generations of maritime knowledge with modern innovation, serving Plymouth's community with unmatched expertise and dedication.
Meet Our Maritime Experts
Our strength lies in our team – a collective of passionate professionals whose lives are intrinsically linked to the ocean.
Captain George Matthews
Lead Fishing Guide & Charter Master
With over 30 years exploring the waters off Plymouth, George knows every current, every reef, and every secret fishing spot. A certified RYA instructor, he shares his vast knowledge with enthusiasm, ensuring both novice and experienced anglers have an unforgettable experience.
Sarah Jenkins
Marine Electronics Specialist
Sarah holds advanced NMEA certifications and is our resident guru for all things marine tech. From sonar installations to advanced navigation systems, her expertise ensures your vessel is equipped with the best, most reliable electronics.
Liam O'Connell
Master Lure Craftsman
Preserving the art of traditional lure making, Liam handcrafts bespoke lures that are as effective as they are beautiful. His innovative designs and meticulous attention to detail are renowned among Plymouth's serious anglers.
Our Commitment to Excellence and Sustainability
At Marina Lure, our operations are guided by a steadfast dedication to quality, integrity, and the preservation of our precious marine environment.
Unwavering Quality
We stock only the highest-grade fishing tackle, marine accessories, and electronics, ensuring reliability and performance for every adventure.
Marine Conservation
Our mission extends beyond retail; we actively promote and educate on sustainable fishing practices to protect our marine ecosystems for future generations.
Community Support
We are dedicated to supporting the local Plymouth fishing community, fostering economic growth and sharing our knowledge through partnerships and initiatives.
Active Partners in Plymouth's Maritime Community
Our commitment to Plymouth goes beyond our storefront. We actively engage, support, and uplift the maritime spirit of our community.
Sponsoring Local Competitions
Proud supporters of Plymouth's annual fishing competitions, fostering camaraderie and sportsmanship.
Youth Angler Workshops
Educating the next generation on responsible marine practices and the joy of fishing.
Coastal Clean-up Initiatives
Collaborating with local organisations to keep our beloved Plymouth shores pristine.
Trusted Partnerships and Professional Certifications
Our reputation is built on the trust we've earned through rigorous standards and alliances with industry leaders.
We hold professional certifications in marine electronics installation, safety equipment servicing, and adhere to strict environmental standards, ensuring that every product and service reflects our rigorous commitment to quality and sustainability.
Experience Our Expertise Firsthand
There's no substitute for hands-on experience and expert advice. We invite you to visit our waterfront store.
Find Us by the Water
32 Harbour ReachThe Waterfront, Plymouth
Devon, PL4 0RA
United Kingdom
Phone: +44 1752 543890
Email: [email protected]
Book a Personal Consultation
Whether you're planning a new marine electronics setup, need bespoke lure crafting, or advice on charter options, our specialists are ready to provide tailored guidance. Schedule a one-on-one session today.