Conquer the Devon Waters: Your Ultimate Fishing Journey Starts Here

From the freshest bait to bespoke lures, advanced electronics to expert-guided charters, find everything you need for an unparalleled maritime adventure, right here on Plymouth's historic waterfront.

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35+ Years Experience
10,000+ Satisfied Anglers
500+ Successful Charters

Trusted by Plymouth's Fishing Community for Generations

Our commitment to quality, expertise, and the marine environment has earned us the trust of local anglers and respected organizations across Devon.

Plymouth Anglers Association
Devon Marine Conservation Society
RYA Certified Partner
Garmin Authorized Dealer
Shimano Service Centre
Sustainable Fishing Alliance

Complete Maritime Solutions Under One Roof

Marina Lure is your single destination for everything angling and marine. We bring together tradition and innovation to serve every need.

Premium Tackle & Fresh Bait

Discover an extensive selection of rods, reels, lines, and the freshest local bait. Our experts help you choose the perfect gear for Plymouth's waters.

Explore Tackle

Advanced Marine Electronics

Navigate with confidence. We supply and install state-of-the-art fish finders, GPS systems, transducers, and other essential boat accessories.

Shop Electronics

Expert Rod & Reel Repair

Extend the life of your valued equipment. Our master technicians provide swift, professional repairs to keep you fishing for years to come.

Repair Services

Bespoke Lure Crafting

Target specific species with custom-designed, handcrafted lures. Our artisans create unique, effective pieces tailored for local conditions.

Custom Lures

Guided Fishing Tours & Charters

Experience the best of Devon's fishing grounds with our local skippers. From half-day trips to extended expeditions, we cater to all skill levels.

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Apparel & Safety Equipment

Stay safe and comfortable in any weather. We stock quality marine apparel, flotation devices, and essential safety gear trusted by professionals.

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Aerial view of Plymouth Sound and Marina Lure's waterfront location
Marina Lure's location at Plymouth Waterfront

Perfectly Positioned on Plymouth's Historic Waterfront

Our prime location at 32 Harbour Reach offers unparalleled access to Plymouth Sound, an area steeped in maritime history and abundant fishing opportunities.

  • Easy Marina Access: Step directly from our store to your vessel, ready for adventure.
  • Heritage of Excellence: We're part of Plymouth's legacy as England's premier fishing port.
  • Diverse Fishing Grounds: From sheltered harbours to the open sea, discover rich fishing environments.
  • Local Knowledge Hub: Get the latest insights on Devon's best spots and seasonal catches.
  • Community Meeting Point: A hub for local anglers and visiting fishermen to share stories and expertise.
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Unforgettable Guided Fishing Adventures Await

Let our experienced local skippers take you to the best fishing spots around Plymouth, ensuring a memorable and successful day on the water.

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Master Craftsmen & Marine Technology Specialists

Our team combines time-honoured artistry with cutting-edge knowledge to ensure your gear performs flawlessly and your voyages are safe and successful.

Centuries of Craft, Modern Precision

From the intricate carving of bespoke lures to the painstaking restoration of vintage reels, our craftsmen embody a passion for perfection that mirrors Plymouth's rich maritime heritage. We believe every piece of equipment tells a story, and we're here to ensure it's a long and successful one.

Navigating Tomorrow's Waters, Today

Stay ahead with the latest marine electronics. Our certified specialists provide expert advice, seamless installation, and thorough training on everything from advanced sonar to integrated navigation systems, guaranteeing you clarity and control on the unpredictable sea.

Success Stories from Plymouth Waters

Hear directly from our community – fellow anglers, charter guests, and boat owners who trust Marina Lure for their maritime needs.

"Marina Lure's tackle selection is unmatched! The team helped me pick out the perfect rig for Bass fishing, and I landed a personal best last weekend. Their advice truly made the difference."

David Jenkins

Local Angler, Plympton

"Our guided charter with Marina Lure was phenomenal. Skipper Mark had us on the fish all day, and his knowledge of the Sound was incredible. A fantastic family memory – we'll be back!"

Sarah & Tom Ellis

Visiting Family, Bristol

"The marine electronics installation by Marina Lure was flawless. My new sonar system is a game-changer, and the post-installation support has been excellent. Truly professional service."

Captain Robert Maxwell

Commercial Skipper, Plymouth

"The bespoke lure crafted for me by Marina Lure is a work of art and incredibly effective! It's clear the passion and knowledge that goes into every single piece. Caught a superb Pollock!"

Eleanor Vance

Specialist Angler, Tavistock

"I brought in an antique reel for repair, expecting the worst. The team at Marina Lure not only fixed it but restored it to its former glory. Incredible skill and respect for tradition."

Arthur Finnegan

Collector & Angler, Looe

"Marina Lure lives and breathes sustainable fishing. Their commitment to marine conservation, from their product range to their charter practices, is inspiring and essential for our future."

Dr. Chloe Davies

Marine Biologist, Plymouth University

Protecting Devon's Marine Heritage for Future Generations

Our passion for the sea extends beyond fishing; it's a deep commitment to preserving our precious marine environment. Marina Lure actively champions sustainable practices throughout all our offerings.

  • Eco-Friendly Tackle: We stock biodegradable lines, lead-free weights, and responsibly sourced bait.
  • Education & Outreach: Promoting catch-and-release, minimum landing sizes, and responsible waste disposal.
  • Conservation Partnerships: Proudly supporting local marine protection initiatives and research.
  • Sustainable Charters: Our guided tours adhere to strict environmental guidelines, minimizing impact.
  • Community Initiatives: Participating in local beach clean-ups and marine habitat restoration projects.
Our Conservation Ethos
A tranquil underwater scene with diverse fish and kelp, hinting at healthy marine ecosystem
Sustainable fishing commitment

Cutting-Edge Marine Technology for Modern Anglers

Embrace the future of fishing with Marina Lure's comprehensive range of advanced marine electronics and smart boating solutions.

Precision Navigation Systems

Navigate unfamiliar waters with absolute confidence using the latest GPS, chart plotters, and integrated marine mapping software.

Advanced Fish-Finding Sonar

Locate target species with unparalleled clarity. Discover CHIRP, DownVision, and SideVision technologies that reveal underwater structures.

Smart Boating & Connectivity

Integrate your devices for a seamless experience. From remote monitoring to digital switching, control your boat from anywhere.

Expert Installation & Training

Our certified technicians ensure perfect installation and provide personalized training so you maximize your technology investments.

Real-time Weather & Safety

Stay informed and safe with onboard weather systems, AIS, and VHF radios for critical communication and up-to-the-minute forecasts.

Power Management Solutions

Reliable power for all your electronics. Explore marine-grade batteries, charging systems, and solar integration options.

View Our Electronics Range

Your Questions Answered by Maritime Experts

We've compiled answers to the most common queries to help you prepare for your next adventure on the water.

For inland freshwater fishing (including certain estuaries), you'll need an Environment Agency rod license. For most sea fishing from the shore or a boat in tidal waters, no license is generally required in the UK. However, specific local bylaws may apply, and we always recommend checking with the local harbour authority or our staff for the most up-to-date guidance, especially for protected areas or specific species. Our charter trips include all necessary permissions.
Devon's coast offers incredible diversity! For mackerel and general light-tackle species, a spinning rod (7-9ft, 10-40g casting weight) with small feathers or spinners is ideal. For bottom fishing for plaice, dabs, or dogfish, a 10-12ft beach caster with a 3-4oz ledger rig is recommended. For Bass, soft plastics on a weedless hook near structure, or a shallow-diving plug. Our in-store experts can provide personalized recommendations based on your target species and fishing style.
Booking your unforgettable fishing adventure is easy! Simply visit our Guided Tours page, where you can view real-time availability for our various charter options (half-day, full-day, deep-sea, family trips). Select your preferred date and time, confirm your booking, and complete the secure online payment. Alternatively, call us directly at +44 1752 543890 or visit us in-store for personalized assistance.
For safe and successful boating in Plymouth Sound, an essential setup typically includes a reliable GPS/chart plotter for navigation, a VHF radio for communications (especially in a busy port), and a basic depth sounder to avoid shallow areas. If fishing is your focus, a good fish finder (sonar) with CHIRP technology can significantly enhance your success. Our specialists can assess your vessel and needs to recommend a tailored electronic suite.
Yes, we understand that visiting anglers may not wish to travel with all their gear. Marina Lure offers a selection of quality rods, reels, and basic tackle for daily or weekly rental. This includes options suitable for shore fishing, pier fishing, and even light boat angling. Please inquire in-store or call us for availability and current rental rates. All our guided tours include full equipment, so no rental is needed for those.
We strongly advocate for sustainable fishing. Key practices include: (1) Adhering to local bylaws on catch limits and minimum sizes. (2) Using single barbless hooks for catch-and-release to minimize fish injury. (3) Disposing of all tackle and waste responsibly – never leave anything behind. (4) Choosing eco-friendly tackle alternatives like biodegradable lines. (5) Supporting and educating others on responsible angling. Join us in protecting our marine ecosystems!

Experience the Thrill: Book Your Maritime Adventure Online Today!

Secure your spot on a guided charter, schedule equipment repairs, or browse our digital product catalogue with ease. Our seamless online system ensures you're ready for the water in just a few clicks.

Start Your Journey Now

Visit Our Store at Plymouth's Historic Waterfront

Experience the Marina Lure difference firsthand. Our knowledgeable team is ready to assist you with expert advice, quality products, and a friendly welcome.

  • Address: 32 Harbour Reach, The Waterfront, Plymouth, Devon, PL4 0RA, United Kingdom
  • Phone: +44 1752 543890
  • Email: [email protected]
  • Opening Hours: Mon-Sat: 9:00 AM - 5:30 PM, Sun: 10:00 AM - 4:00 PM
Plan Your Visit
Static map showing Marina Lure's location at 32 Harbour Reach, The Waterfront, Plymouth
Location map of Marina Lure in Plymouth

Note: Interactive map coming soon. View directions on our contact page.